The Hecube agency was created in 2004 to assist companies holding content, authors and creators in the world of web technologies that create awareness. With the strong skills of its founders in areas such as ergonomics and modeling website, the definition and creation of visual identity and the development and application integration for the web, the agency does has never ceased to specialize in creating [...] rich interfaces (RIA) particularly to the audiovisual sector (production companies, television).
It is therefore natural that our web agency is interested in the format that is now commonly called the web documentary. The web documentary is a logical extension of principles already actives on the Internet which we are familiar with. We believe that the web documentary is dedicated to become in the next few years, one of the most popular formats of information.
The web documentary participates in the consecration of new usages and new platforms for the consumption of cultural goods and information. It is now a natural relay for traditional media such as television or photo journalism. The trend that emerges is the advent of multimedia on the web coupled with a consumption of information both passive and active.
Beyond webdoc, Hecube wishes to assist more radical changes, that we see at work. These major trends underpin our strategy since the beginning of the 3WDOC project. This strategy was born from the combination of several underlying trends that we observed both as web agency and web expert. These trends lead our actions:
- Internet is moving toward the web applications’ world:
The gradual shift of the Internet towards the application world via web applications using technology more and more powerful and the increasing bandwidth abundance.
- The Growing privatization of the Web:
Web resources become available upon a payment or a registration. Users are increasingly required to pay a subscription or make micro payments (on the order of a few euros) to acquire a service, an application or an access to quality content.
- Increased growth of mobile platforms:
The explosive growth of smartphones, of all the mobile terminals including iPhone and iPad is posing particularly acute difficulties to create and operate rich content over the web. Just for information, we can recall what has been said by Steve Jobs about Apple about Flash as a “CPU hog”.
- The web is completly a users oriented market:
All changes on the web are born from the meeting of a technology and its mass adoption by users and professionals in particular to create content, this was the case with Flash video codec and On2 VP6. In the brief history of the Web, the advent of video on the web as we have known is the combination of the emergence of a technology adobe / flash and a massive creation of content by the general public and professionals with a galaxy of related services.
Provide a tool such as 3WDOC player to many users, that’s promoting the adoption of HTML5 and the creation of web documentaries and building RIAs and HTML5 has the potential to cause an upheaval such as flash did previously for video on the web.
The vitality of market players HTML5 and strategic choices of many major players in the world the Internet (Google, Apple, Brightcove), towards the HTML5 attest that this change is possible.
- The explosion of content in HTML5:
There is a lot of attempts to manage new HTML5 interfaces (player, web application…) and the statements around HTML5 of some top players of the Internet and software industry give a new dimension to this technology. Regarding content, this spectacular growth is probably due to two main factors: sales rates for iPad and iPhone are impressive and the conversion to HTML5 of the largest online video platforms. These have migrated almost all their content in HTML5 (Vimeo, Dailymotion, Youtube, Blip.tv, Viddler … In terms of strategy, Microsoft’s latest move is compelling: Microsoft has almost abandoned Silverlight, its competitor to Adobe Flash software for a refocusing around the HTML5 with Internet Explorer 9.
An easy web way to tell stories
The 3WDOC team
