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This latest web documentary* that we have just localized and produced for the benefit of TCM France is a lecture for several reasons :
- This is a masterpiece, based on “Brand Content” and “Digital Storytelling” beautifully mastered. Indeed, as one might do for a venerable French or European brand, this operation merges the core values of TCM France’s brand with the history of cinema, especially with the legends of these bold and creative entrepreneurs known as Moguls. These Moguls are the founders of some of the biggest studios in Hollywood. The values of each of these characters are an heritage in which TCM France and TCM.com can take advantage in order to spread a little bit of their aura on their brands!
- It is a journey through American cinema that has shaped the popular culture of the USA as well as the one proposed by Martin Scorsese in “A Personal Journey with Martin Scorsese Through American” (A Personal Journey with Martin Scorsese Through American Movies).
- It is a lesson in management and American capitalism. Splenetic and vindictive personalities or some others singularly peaceful, Moguls are worthy to be on the hall of fame of management. They have certainly created the studios but also sometimes very sophisticated and personal methods of management. The moguls are Include lesser known: Harry Cohn, Marcus Loew, Carl Laemmle, Jules Stein, Lew Wasserman, Adolph Zukor. A total of 21 portraits of Hollywood moguls are available: Adolph Zukor, Carl Laemmle, DW Griffith, Darrylf Zanuck, David O. Selznick, Hal Roach, Harry Cohn, Howard Hughes, Irving Thalberg, Jack Warner, Jesse Lasky, Jules Stein, Lew Wasserman, Louis B. Mayer, Mack Sennett, Marcus Loew, Sam Warner, Samuel Goldwyn, Thomas Edison, Walt Disney, William Fox.
- With a more political approach is a course on “soft power”, so well described and analyzed in the book of Mainstream, Survey of the culture that appeals to everyone from Frederic Martel (“Mainstream, Enquête sur cette culture qui plaît à tout le monde”). Hollywood has shaped the thinking of American and global world. There are also accents of storytelling, in the sense of the book of Christian Salmon (“Storytelling la Machine à fabriquer des histoires et à formater les esprit”).
- Once passed the Atlantic ocean, this object, designed in flash, can be considered as a web documentary. It’s more chic and less mercantile than Brand Content!
- It’s in flash, as we recall, a line above. It is clear that compared with HTML5, Flash keeps its meaning for high-end products.
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Webdoc, Brand Content – Myths and Stars, an history of Hollywood
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Webdoc, Brand Content – Myths and Stars, an history of Hollywood
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Webdoc, Brand Content – Myths and Stars, an history of Hollywood
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Webdoc, Brand Content – Myths and Stars, an history of Hollywood
All items available in this article are visible on the site – http://www.tcmcinema.fr/mythes-et-stars/ The intellectual property rights on all elements (animations, photographs, illustrations, pictures, fact sheets, music … etc) making up the elements of this article are the sole property of their authors.
web documentary (webdocumentaire)* : This production can brazenly be considered as a web documentary and to be featured in category such as “Mainstream” or “Brand Content. We had already discussed the thorny issue Cf Webdoc, En quête de héros, Les Communes de Paris – Vue croisée sur le Webdocumentaire, produit mainstream ou produit de niche ? (FR)
Hollywood, USA
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