Both of these webdocs shape the future environment where this type of production can blossom on a business and technological point of view.
Nike, forgetful of the sweatshops’issue and the pathetic communication of its founder Phil Knight, obvioulsy ruthlessly trapped by Michael Moore in The Big One, has produced this time a true corporate’s communication website of avant-garde.
Previously, Phil Knight joined temporarily the very private club of disgraced CEOs, respectively, to the left of Ingvar Feodor Kamprad and to the right of Bill Gates but all this belongs to the past now! Anybody can now, with no bad consciousness, voluptuously focus on this “Brand content ” and “digital storytelling” master class built a trendy mix of technology!
The influence of the smartphone usability and smartphone navigation is evident.
We see that a brand like Nike, however richly endowed, opts for a mix of technology in HTML5 and Flash when it seems necessary*. Even better, Nike uses the services of Brightcove, a video operator, precisely so that the transition from one technology to another is done without any problems for users. Nike should be able to deliver the same experience regardless of platform, whether mobile or not, HTML5 and / or Flash, either using each technology solution as a “fallback”.
* For video in particular but for how long? Remember that Google bought On2, will force the market to adopt its codec and file type
.webm, royalty free.
.flv had to be the big loser in this transaction disappear upon seeing one of his major technological advantages. To read an article more focused on the issue.
A small webdoc well thought made by the Paris.fr team, which brings all the diversity of Paris on a plate, in the privacy of the “France d’en bas” (France from below). Technologically, it is still a subtle mix of HTML5 and Flash. Excellence in some sort of sobriety.
This shows a very wide spectrum of productions of any size and any kind who takes advantage of both technologies. The latter will probably still for a time walked side by side until one eats the other like two snakes devouring each other, who knows?
All items available in this article are visible on the site – http://www.nikebetterworld.com. The intellectual property rights on all elements (animations, photographs, illustrations, pictures, fact sheets, music … etc) making up the elements of this article are the sole property of their authors.
All items available in this article are visible on the site – http://webdoc.paris.fr/. The intellectual property rights on all elements (animations, photographs, illustrations, pictures, fact sheets, music … etc) making up the elements of this article are the sole property of their authors.
The headquarters of Nike in Beaverton, Oregon